Loyalty Analyst
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Job no: 793810
Work type: Full time
Location: Melbourne - Central
Categories: Marketing
About the Just Group
The Just Group is an established, progressive and growing multinational organisation with seven iconic retail brands - Peter Alexander, Just Jeans, Jay Jays, Smiggle, Portmans, Dotti and Jacqui E. Currently over 1000 stores across Australia, New Zealand, Singapore, Malaysia, Hong Kong and the United Kingdom.
About the Role
As the Loyalty Analyst you will transform data into actionable insights to drive impactful customer experiences to enhance our Loyalty Program.
Reporting into the Group Analytics Manager, you will support the Digital team efforts to grow and engage our Loyalty customer base, by tracking key performance indicators, analysing campaign effectiveness, and working closely with internal brand teams to guide data-informed strategies.
Responsibilities will include but not be limited to:
Analyse customer behaviour, purchasing patterns and Loyalty proposition effectiveness, and deliver actionable insights to brand teams
Build customer profiles and segmentation models for activation and targeting across digital channels
Present audience insights on Loyalty member cohorts, such as cross-brand and cross-channel customers
Deliver post campaign reporting that models the incremental sales and GP improvement achieved by Loyalty promotional activity
Create and maintain dashboards and reports that provide stakeholders with insight on Loyalty program and database performance to inform the planning of Loyalty marketing activity
Identify and present successes, challenges, and opportunities for future Loyalty improvement
Advance our Reporting and Analytics capabilities through further development of our customer data infrastructure
Leverage customer insights and analytics to identify opportunities to enhance the customer experience, drive loyalty and unlock opportunities
About You
2 + years of experience in a Loyalty or CRM-focused role, ideally within the retail or consumer goods industry
You will have previous experience using SQL, advanced Excel and Data Visualisation
Tertiary qualifications along with sound analytical competency and business acumen
Excellent communication and stakeholder management skills, with the ability to translate complex data into actionable insights
Self-motivated, with ability to take ownership and own outcomes
High level of accuracy and attention to detail
Have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders
Proficient in customer data analysis, segmentation and campaign optimisation
Perks
Generous staff discount and access to our sample sales
Central office location based on St Kilda Rd, with direct access to the picturesque Fawkner Park
Work closely within a high performing, supportive and collaborative environment
Engage in continuous learning and development programs to enhance your skills and foster personal and professional growth
Coffee lover? Indulge in daily subsidized coffee and food options at our onsite café
Above all, we are looking for someone with enthusiasm and who is a great team player. If you are looking to take the next step in your career, then we want to hear from you - Apply now!
Advertised: 06 Jan 2025 AUS Eastern Daylight Time
Applications close:
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